How to get the best of your logo
When you have chosen your notebook there is still the small matter of how to brand it. What options are available for a custom notebook? Whilst most people still opt for a blind embossing, there are several options available for most notebooks and there may be one more suitable for your needs out there. Sometimes it can confusing with so much terminology and and many choices but we can cut through the jargon and make it simple for you.
The options for making a custom notebook are:
Embossed notebooks. No print, just your logo stamped into the book (technically a debossing). With some books this can create a darker shade without printing.
Foil print. Literally using coloured or metallic foils to print a solid colour.
Pad or screen printing. Another method for laying down a solid colour, usually used because of technical constraints on other methods.
Digital print. Increasingly popular due to the amazing advances in what can be achieved and the quality.
Gel dome. Like the name suggests, this is a printed button that sits proud of the cover. One for impact.
What is the best customisation for me?
There is no simple answer to this question. No great surprise there. But we can offer some advice - if you have a simple logo to brand your book with, ideally one that has no overlapping colours, then we suggest a blind embossing. If you have a complex logo or artwork (e.g. a multi-coloured logo, one with overlapping colours or a gradual colour shading, maybe even a photograph) then we suggest a digital print. If you want your custom notebooks to be quite discreet and subtle then we suggest an embossing. If you are looking for maximum impact then a foil or digital print would be better.
Have you considered the end result?
Maybe also think about who you are giving these notebooks to and what you want them to do with them. An internal company gift or to people outside of the organisation? If outside (maybe to customers, or prospective customers) then consider if you want to grab their attention first and foremost, or have them use the book later (and so keep you mind). If the latter then foil and digital print might be too bold - too close to carrying around an advert maybe!
What is the difference between digital print and foil print?
Aside from the technical process of achieving each result, the important bit for you to know is that a foil print is a solid colour, usually a metallic colour since it is a fine layer of foil being applied to the cover. Great for impact (think gold or silver on a dark colour here). A digital print allows for an infinite range of results from basic solid colours (very good for Pantone matching actually), through to rendering a photograph or complicated design with shading and gradients. The method used will likely be based on what artwork you have.
Do you still use pad or screen printing?
The honest answer is very rarely. Occasionally there is a specific need for these printing processes, but with the advent of digital printing and the quality this can achieve there is hardly any need to screen or pad print now.
Why would I want to use a gel dome?
Most people opt for a blind embossing. Quite a few opt for a foil or digital print. Very rarely do people opt for anything else, so the most obvious answer is that you would opt for a gel dome precisely because you want to stand out, to do something no one else does. You want people to remark on how different your notebook is when they get one. It might not be subtle but that would be the point!
So what is the difference between an embossing and a debossing?
Well you can see more on this here. In summary we actually deboss (i.e. stamp into the cover) rather than emboss (i.e. raise up the artwork proud of the cover). But we call it an embossing. Confusing I know.
Please contact us for more information about what we can do to enhance your custom notebooks with the best solution for you.