What is the value of a notebook?
Branded notebooks are our key branded product here at Ferrotype, far more popular than pens, so what exactly is their appeal and are they are a worthwhile use of marketing funds?
Branded books fall in to two categories – those for clients and those for employees. Most of our books are going out to clients and are there to represent the brand and act as a subtle or not so subtle reminder of the company. The majority of books we brand are blind embossed notebooks which provides a fairly gentle brand presence and allows the client to use the book without it shouting free gift too loudly. Sales of notebooks are on the up and despite the digital age, people do still write, so with a decent quality notebook and a smart branding the chances are your book will be used and appreciated. We recommend top notebook brand Castelli which offers great value and the ability to fully customize your book with insert pages and digital print.
Books for employees can be a both a nice way of helping to make your staff feel part of the company and also a valuable tool for them. When an employee first joins why not give them a notebook and pen to encourage them to work methodically? They can write down notes, schedule daily tasks and have them on hand in meetings. We can also add in printed pages of any important company information such as contact numbers or procedures or perhaps a bit of the company history. With a huge range of colours on offer we can often provide books in corporate colours or screen print logos in colour to match. We do a lot of work with the military providing books for various regiments where loyalty and a strong sense of belonging is highly valued – sentiments that we all want to foster in our staff team. Offering a smart company notebook can be a good way of welcoming new members of the team and rewarding existing staff.
Our team here at Ferrotype can offer help and advice with design and provide you with free quotes and mockups. If you would like to see what your logo might look like on a book for your clients or your staff, please drop us an email or give us a call.